Three functions.
One systems build instead.
Your job description covers three connected areas: product development analysis, Klaviyo email strategy, and creator partnerships. Each of those has a version that runs as a system instead of a role. Catalog and margin signal analyzed on a cadence, campaign concepts drafted from live sales data, creator discovery running weekly against the sword and martial arts community, and every deliverable ready for your final human call. The part time hire you planned can still exist for the truly relational moments. The system does the rest.
Three functions that scale badly as a role.
Everything in the JD is real work. The question is whether a part time human is the highest leverage way to do it, or whether a system with a human review layer wins on both cost and throughput.
Catalog signal moves faster than a person can read it
Which blade shapes are selling, which forges are outperforming, which SKUs are quiet, and where the margin is drifting. A weekly signal report from a system beats a part time analyst reading spreadsheets every time.
Klaviyo campaigns get bottlenecked on the concept step
The tool is easy. The concept is the work. If a system drafts three promo concepts every week based on live sales, seasonality, and inventory position, the human decision becomes pick the best one instead of write from scratch.
Creator discovery is search work, not relationship work
Finding the right sword YouTubers, HEMA channels, and TikTok collectors is a discovery problem, and discovery is a system problem. Negotiation and relationship still lives with a human. Everything upstream can run without one.
A growth stack sitting behind your team, not next to it.
A four week build that installs three connected systems on top of your existing Klaviyo and website stack. A catalog and margin analyzer pulling from your product data, running weekly, and surfacing which SKUs to promote, restock, or retire. A campaign concept engine that uses Claude to draft three promotional angles per week from live sales signals, with the human step reduced to pick, approve, and schedule. A creator discovery engine scanning YouTube, TikTok, Reddit, HEMA forums, and Instagram for sword community voices with the right audience shape, vetting them against a defined fit profile, and dropping a shortlist into a weekly review. Coordination with your suppliers, designers, and operations manager stays human because it should. Everything else runs on infrastructure you own, in your accounts, fully documented, with a training Loom library so any hire you keep in the loop can run it on day one.
What you get. Phase by phase.
Every phase ships with concrete deliverables you sign off on before the next begins. Built inside your existing tooling. Fully documented. Yours to keep.
- Product feed and sales data pulled from your store on a weekly cadence
- Margin, velocity, and stockout signal analyzed per SKU and per forge partner
- Weekly signal report surfacing promote, restock, and retire candidates
- Alerting on unusual movement (sudden demand spike, margin drift, inventory risk)
- Three promotional concepts drafted weekly from catalog signal and calendar
- Draft subject lines, hero copy, and product picks matched to each concept
- Human review sheet: pick, edit, or reject before designer brief goes out
- Klaviyo scheduling handoff following your documented processes end to end
- Weekly scan across YouTube, TikTok, Reddit, HEMA forums, and Instagram
- Fit profile defined with you: audience shape, content quality, community standing
- Shortlist scored and ranked, ready for your final vetting and outreach decision
- Outreach draft templates that stay conversational, not templated
- Structured intake for supplier updates, designer 3D renders, and consultant feedback
- Product development threads consolidated into a single shared workspace
- Ops handoff notes for shipping, storage, and packaging captured per SKU
- Standing template for new product launch coordination end to end
- Full documentation and Loom walkthroughs for every system delivered
- Training the part time hire (or you) on running the human review layer
- Handoff of all accounts, keys, workflows, and prompts to your ownership
- Ongoing extension retainer scope: new channels, new products, seasonal builds
Four weeks. JD to shipped stack.
Each week ships a working deliverable you can verify. Click any week to see exactly what lands by Friday.
Deliverables this week
- Product feed and sales data pulled on a weekly cadence
- Margin, velocity, and stockout signal per SKU and per forge partner
- Weekly signal report surfacing promote, restock, retire candidates
- Alerting on demand spikes, margin drift, and inventory risk
Deliverables this week
- Three promotional concepts drafted weekly from catalog signal
- Draft subject lines, hero copy, product picks per concept
- Review sheet: pick, edit, or reject before designer brief
- Klaviyo scheduling handoff on your documented process
Deliverables this week
- Weekly scan across YouTube, TikTok, Reddit, HEMA, Instagram
- Fit profile defined with you and applied to every candidate
- Ranked shortlist ready for your vetting and outreach decision
- Conversational outreach draft templates, not templated blasts
Deliverables this week
- Structured supplier and designer coordination workspace live
- Ops shipping and storage notes captured per SKU
- Full documentation and Loom library for every system
- Training the human review layer, full handoff of accounts and prompts
Compare the two options on a call.
A 30 minute call where I share my screen, walk through what a live signal report and campaign concept engine actually look like, and you decide whether the systems build, the part time hire, or a hybrid of both is the right shape. Happy to walk through commercials on the call.